NHRA/Nascar Activations

In 2014, Banner was approached by AAA to create a series of digital content around its superstar NASCAR driver Joey Logano and NHRA Champion Robert Hight. We jumped at the opportunity to write, shoot, edit and create graphic campaigns for the drivers each season.


Banner organizes a shoot in Los Angeles to capture Robert Hight and one in North Carolina for the Joey Logano portion of the festivities. Fun fact: Joey owns his own studio where we shoot. And look at really cool cars that he has casually strewn about the property.

Brains & Brawn

We entered the agreement as racing enthusiasts, but relative neophytes. Six racing seasons later we would wager we know more about motorsports than any production company in the world. But we make a lot of dumb bets.