Banner started working with the Outlaws on short form sponsor content in late 2019. In 2020, we were asked to help out with all of the video needs and exhibition strategy for the team’s third season in the Overwatch League. Here is our take on a traditional roster reveal video. We decided to shake things up and try something...hot.
Our many years of experience creating digital content for sports teams have taught us that the best content fans love to engage with are driven by player personalities while providing fans with behind-the-scenes insider access. We played around with these concepts to create one of the most talked about roster videos among the entire league this season.
While the Outlaws are a global team with players from all over the world, two of their players are actually from Banner’s home city of Chicago: Dante “Danteh” Cruz and Daniel “Boink” Pence. Fun fact: We originally scripted part of this shoot to take place in a pool, but due to complications with the weather, we pivoted to the kitchen scene.