louisville slugger

brand video

Banner holds a grand slam relationship with Wilson Sporting Goods dating back to 2014. Football, tennis, golf, softball and baseball — we’ve touched ‘em all in varying capacities. So when sister company, Louisville Slugger, approached us with the opportunity to help shape the narrative for its retail lines for years to come, we felt fully prepared go deep and knock it out of the park.

We’re doing home run puns in this section if you haven’t noticed yet.

Production approach

The O.G. of the baseball bat business was in need of a brand video — something that encapsulates the vast history of Slugger while keeping an eye toward its bright future and stable of young stars like Christian Yelich, Cody Bellinger and Ronald Acuña Jr.

When it comes down to it, precision, feel and build quality always win out in the world of baseball bats. So we wrote copy that lets the brand boast and swing for the fences. Is that one forced? Sorry.

Fun behind-the-scenes fact

Major League Baseball noted a 25% rise in bat flips after the release of this video.