Each new hockey season gives Banner a chance to set the mood for the forthcoming campaign. Even though personality and fun are in our Blackhawks TV wheelhouse, we can be serious, too! Last year’s season-opening campaign spot challenges fans to expect more out of their favorite hockey club. And it challenges the Blackhawks to rise to meet those expectations.
Working in tandem with the Blackhawks’ marketing and digital content teams, Banner dipped into the previous season’s archive to pull footage appropriate for telling the story. Our graphics team locked itself away in a cold, dark basement to painstakingly grade each individual shot. Weeks away from the outside world resulted in a level of grit and character to match the story’s tone.
Some of Jonathan Toews’ voiceover was recorded directly following a workout at Fifth Third Arena. He’s a professional and made it through the session without breaking another sweat.