Google

LED Installation Videos

Google Chicago opened its West Loop headquarters in 2015 and wanted to establish a connection with its Chicago employees in an authentic way. Banner was tasked with creating concepts for the 42-screen installation in the Google Lobby that spanned video games, geometric curiosities and animated street art.

 Voxel
 Ethos
 Living Street Art

Voxel

Banner’s first awarded project from Google reimagined Chicago’s neighborhoods through the colorful lens of retro 8-bit / 16-bit video games–but we went a step further by pushing pixel art into the third-dimension with voxels (volumetric pixels). The result was four separate animated segments focusing on different parts of the city (north, south, west and downtown) each highlighting their urban idiosyncrasies with heaps of easter eggs to uncover for locals and retro game lovers.

Play Voxel

Process

Video game pixel art by-definition has its limits because it means working with a limited resolution. But with limits comes inspiration: visualizing the profile of a city as unique as Chicago presented a fun challenge–forcing our designers and artists to identify the most salient features in signature structures to be instantly recognizable to audiences. To do so, Banner developed a process of working backward from high resolution 3D models and scaling their detail down within a 3D cubic grid.

For the love of the game

The best part of developing for over 167 billion pixels? Lots of space to drop in secrets and references. Completed in 2016, our Voxel installation is still running and available for the public to see at their West Town headquarters.

Process

By leveraging the much larger resolution that can be collected by DSLR camera image (22.3 Megapixels) than HD video cameras (2.1 megapixels), Banner was able to capture imagery that could span across multiple panels on Google’s wall installation.

Google’s Material Design straddles a line between playful and logical (which is so very Google)–our integration of inspired animations served as a metaphor for Google’s new headquarters revitalizing the city’s west side.



Inspiration
The street art of Penny Pinch & Elloo

What's Next?

Partnering with Google has been an excellent experience for Banner–affording us the opportunity to push technical limits while making something personal that we've poured our hearts into. Whatever comes next, it certainly will be big.

Stay tuned.

Back to Top