In the summer of 2015 Wirtz Beverage launched a campaign to highlight and educate vendors on the merits and distinction of Sake. It’s a spirit of which many know but are unacquainted with. The project demystifies its origins, distillation process and classification with a colorful and engaging style that also touches on Sake’s differences and similarities between beer, wine and other liquors.
The opportunity permitted us to use a digital painting process and rigged character animations to bring the client’s vision to life.