What is Sake?

In the summer of 2015 Wirtz Beverage launched a campaign to highlight and educate vendors on the merits and distinction of Sake. It’s a spirit of which many know but are unacquainted with. The project demystifies its origins, distillation process and classification with a colorful and engaging style that also touches on Sake’s differences and similarities between beer, wine and other liquors. 
The opportunity permitted us to use a digital painting process and rigged character animations to bring the client’s vision to life.

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