keith anthem

We know the Blackhawks like the back of our hockey-worn hands. We don’t know as much about tires. Luckily, Bridgestone Tires didn’t hold this against us when they were looking to create a digital campaign surrounding the team’s 2019 Winter Classic appearance. Our camera followed one of our decade-plus muses, Duncan Keith, around the rink, locker room and gym one afternoon for an intimate one-on-one that we used to create a six-part series.